Bashagha hires French firm to polish his image in Europe, report

Bashagha hires French firm to polish his image in Europe, report

Former Interior Minister Fathi Bashagha has hired a French firm called J5 for a six-month contract to promote himself in Europe, Libyan news website Alsaa’a 24 reported on Saturday.

Citing a “security source”, Alsaa’a 24 said that the contract value is “big” because it involves a number of European countries.

J5, whose parent company is Avisa Partners, defines itself as a “venture” which provides governments, organizations, and prominent figures with consultancy services in “strategic communication”, institutional relations and “network engineering”, among other services.

According to Alsaa’a 24, the deal was made in coordination with French writer Bernard-Henri Lévy, who was known for his involvement in Libya during the 2011 civil war, due to his close association with former French President Nicolas Sarkozy.

Notably, J5 lists Éric Besson, a former French minister who served in Sarkozy’s cabinet, as a senior advisor.

Bashagha had previously hired a U.S. firm to lobby for him in Washington with a monthly retainer of $50,000, before he terminated the contract shortly after the registration documents were released for public record by the U.S. Justice Department.

Alsaa’a 24 reported that Bashagha chose J5 after ending his deal with the U.S. firm because “French law allows for contract confidentiality and anonymity, unlike U.S. law”.

US lobbying firm terminates contract with Bashagha